Microsites Perth SEO
Microsites are mini-websites usually consisting of only a few pages and are dedicated to one specific niche topic to do with your business. These microsites are designed to rank highly on Google Search with a specific search term, using a combination of target specific keywords and a premium or exact match domain name.
The reason we create Microsites Perth SEO for your business is to capture all those customers who are currently searching Google for powerful keywords that your current website doesn’t rank well for.
To better understand why you need us to create multiple microsites for your business, let us give you an example.
Let’s say you own a moderately successful local real estate website. Your site ranks well for a few keywords, but you are not securing traffic for many of your local suburbs. There are two ways you could go about capturing and filtering more traffic to your main website.
The first would be to create a new section on your main website that has new suburb-related keywords. The only problem with doing this is that while a designated new suburb section for your main real estate website sounds great, it can dilute the main theme of your site and also make it look like you only support those suburbs, not many others. In addition, you are not creating any new inbound links (linkbacks) to your main website for these new suburb pages. New inbound links to your main website impress Google, giving your main website more weight on their search engine.
The other option to catch more traffic for your main website is… Allow us to create one or many microsites specifically for particular suburbs. That is, we can create a brand new website that stands alone, and exists as an authority in real estate for that specific suburb. As an example, let’s say we use realestatenorthperth.net.au (which we currently own) to be the new microsite to capture customers searching for Real Estate North Perth in Google. We would create the website based around real estate in North Perth, but also give the customer all sorts of interesting information about their local North Perth area. This would ensure the customer stays longer on the site and enjoys the content and free information. From there, we can gently persuade the customer to leave the microsite and head on over to your main real estate website to continue their real estate search.
This microsite technique for Real Estate North Perth ensures we can rank very highly for that particular keyword, capturing that particular traffic every day and sending it over to your main website. Because the microsite serves a single purpose, that is, to capture customers looking for Real Estate in North Perth, and assuming the microsite has professional SEO and is well-written with informative, original content, Google will see it as the authority for Real Estate in North Perth and rank it very highly. Not only that, but the backlinks that this microsite will generate to your main website, will give your main website more weight with Google. The more linkbacks you have to your site from more well-written, original content Microsites Perth, the more powerful Google will see your main website.
In short, the right microsite will capture many customers you don’t have access to at this moment. If you book us to come and visit you for a free consultation, we can give you exact numbers of potential customers who are searching for your targeted keywords every month. Exact numbers of potential customers that you are currently missing out on. Not only that, by allowing us to create a microsite for you, the new mini-site will create valuable and important backlinks to your main website. Which will allow your customers to see your business as the authority in your market, because your customers will see that you not only own your own main website, but control premium exact match domain websites like realestateduncraig.com.au(.)
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